Don’t like what you see when you Google your name or your brand?  In the Old Media World, you only had to wait out a news cycle and then most people would never remember that negative piece about you or your brand.  In the New Media World, many high-profile people and brands are increasingly plagued by […]

Shoemoney recently held a poll asking, “Who is the Godfather of Search?”  Of course, Danny Sullivan won  by a country mile.  Danny had more votes than everyone else combined and that ain’t too shabby when two of the other options were the founders of a little search engine named Google.  It is my personal opinion […]

Over the last three years, I have had a front row seat to the Venture Community’s adoption of The Competitive Internet Guy (aka SEO’s). In the beginning, they’d never admit to knowing us, but we were always on speed dial when one of their investments was floundering. Then, they started bringing us in to coach […]

Link baiting…err, viral content…has turned even the most Puritanical of copywriters, marketers, and journalists into slutty Digg chasers.  Just this week…
The coffee carts at content brainstorming sessions have been replaced by Michael Vick’s mobile weed stash. 
The guy who did real research is getting treated like Tony Romo at an egg toss. 
Writers who haven’t seen a […]

“If search engines were never invented or they ceased to exist tomorrow, how would you build traffic to your website in a searchless world?”
That’s the first question each of us search-addicted webmasters should ask ourselves every morning. While search is really hard to beat in terms of cost-of-traffic and its targeting, don’t leave these […]