Scoreboard Media Group, Internet Audience Development

For those of you in the B2B world, we (Tippit) are doing a webinar at the end of the month on how you can leverage social media in your demand generation:

“As the number of online conversations, through Facebook, Twitter and LinkedIn, continue to skyrocket, social media IS giving companies a very low-cost communication channel to engage prospects and customers!

Join this FREE live & interactive web event to learn how social media CAN have an immediate and positive impact on your business. ”

Sign up here.

If the answer to that question is, “Yes!  Who doesn’t?!”, then you need to check out The Funnelholic by Craig Rosenberg.  Craig works with me at Tippit and, frankly, I’m fascinated with what his organization does once we generate lead profiles.

Over the last month or so, quite a few of my old clients have asked me for my feedback on the NN/G B2B study.  My feedback is generally, “It’s really, really good and I hope you sleep with it under your pillow…but the SEO side of it is pretty bland.”

To be totally fair, it didn’t need to be too forward thinking in terms of SEO.  In fact, my experience with the corporate and B2B worlds is that if you gave them an inch in progressive SEO concepts, they’d turn it into a mile of disasters.  That was always great for my revenue churn, but it’s hardly the framework for a long, productive relationship.

With that in mind, I’m not going to line item the SEO concepts touched on by Jakob Nielsen & Crew.  The 30,000 foot view of everything they said is pretty good.  Better than comparable reports from their competitors, in fact.  Some of the details sound like classic Google fanboy mix tape material but, again, that’s probably the most responsible information to publish. 

If you have any ownership of website design, marketing, or even traffic building at your B2B or corporate internet marketing gig, throw down the $198 for a pretty good read. 

This page gets a lot of traffic from people searching for information about Tippit, so I’ll update it to make it as useful as possible until the public launch of the company (we’re currently in stealth mode…albeit probably the worst stealth mode in history as our client roster grows and praises our advertising platform).

Tippit is the San Francisco-based online B2B media and demand generation startup for which I dropped the SEO Consulting lifestyle and joined the management team.  Scott Albro, the founder and CEO, was one of my old clients on another venture and asked me to come up.  I went to Tippit to do a day of consulting and was so sold by the team and the opportunity that I put my business on hold to go grab as much of the $100B B2B advertising pie as I could.  I own the Audience Development organization at Tippit.

Tippit launched in 2005 with venture backing from Trinity Ventures (Board members, Tim McAdam & Jim Tybur).  In late 2006, we did another round with Trinity and Lightspeed Ventures (Board member, Jeremy Liew) participating.

In the news:
Tippit B-Round at PaidContent
Tippit B-Round at AlarmClock
Teramedia Announcement

Other Tippiters blogging:
Craig Rosenberg

If you have any questions about Tippit, you can ask them in the comments.