“If search engines were never invented or they ceased to exist tomorrow, how would you build traffic to your website in a searchless world?”
That’s the first question each of us search-addicted webmasters should ask ourselves every morning. While search is really hard to beat in terms of cost-of-traffic and its targeting, don’t leave these […]

Over the past few years, I have consulted to a few dozen pretty popular startups and passed on many others. The overwhelming reason why I did not take on the majority as clients is a rather unfortunate truth in nearly every startup’s business plan…there is no audience building strategy.
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Need help promoting your startup?  Refer to […]

I’ve always enjoyed John Andrew’s takes on Threadwatch, but I’ve been reading his Competitive Webmastering blog lately and so should you.  Add it to your reader if you know what’s good for you.
I absolutely love the term “competitive webmastering.”  That’s the best coining of what we do all day and why we do it.  At some […]