…these guys could really use their contact info right about now!
The Internet decentralized your audience.  Online publishing platforms created a million competitive sources virtually overnight, completely commoditizing content.  Craigslist and Ebay killed your cash cows.  Your remaining primary monetization model is the same dumb model and ad product that sucked in the late 90’s.  And some […]

I previously wrote about ComScore Optimization, how valuable it was, and how media companies are beginning to abuse their ComScore & Nielsen ratings for a profit.
Today, prominent hedge fund strategist Barry Ritholtz wrote about the worthless accuracy of ComScore, as well:
What does this clause actually mean — to the new measuring metrics, to bloggers, and […]

“Yeah I’m in this business of terror, Got a handful of stacks better grab an umbrella.”
Ok, so you saw the light a few years ago and, rather than being a One-Trick SEO Pony, you began rounding out your knowledge of all the online audience building skillsets. Your inner spammer is strong, but that […]

Halogen Guides is a really great, fast-growing Internet media company that I advise and they have a slew of job openings right now.  I know a lot of extremely talented people read my blog, so I thought I’d be a bit self-serving here to help build out the team.
“Halogen Guides is a web media company that develops […]

If you were a thriving, early-stage internet media company (let’s say like Facebook 18 months ago) with equal gender mix, 18-50 year old demographics…would you rather come out of stealth mode via a segment on Oprah or a flattering post on Techcrunch?
Discuss.