Andy Hagans just released his v2.0 outlook on Beating the Google Sandbox over on the Link Building Blog.
Like Andy, I launch a metric shitload of new sites and I find it funny that people still claim the Sandbox doesn’t exist. Andy does a great job of explaining the concepts of trust filters and the stages which new sites go through.
I think the only thing I would add to his list of educated assumptions is the notion of temporal link analysis in those filters. Basically, what it all boils down to is that there is some sort of vesting period for each link you have. A PR9 link from a super trusted domain is great, but it might only give you the same scoring “horsepower” in its first month as that old PR3 link from a good neighborhood has been giving you for a couple years.
How do I think you should beat the Google Sandbox? Well, the only surefire way I know of…and my favorite method…is my credit card. Find something semantically and topically relevant and with a nice set of trusted backlinks…then buy it. As I’ve always said, “The better I got at SEO, the less I practiced it”, aka The Mike McD Bankroll Theory. The downside of that is, if you don’t know how to value shop or monetize web traffic, you’re just going to be the dumbest sumbitch at the Soup Kitchen with the coolest portfolio of websites.
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