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The way I see it, as the web evolves there will be two strata of online media companies:  the conglomerate brands and niche topic thought leaders.  My friends over at Halogen Guides represent the latter…and they are representing WELL.  Halogen Guides brings MBA-level considered purchase analysis to topics that affect the world’s wealthiest Internet users…yachts, destination clubs, vacation homes, wealth management, travel, private jets, etc.

I’m not going to get into the whole lovefest thing where bloggers have to burn 8,000 words writing about something because “content is king”.  Just take a few minutes and go check out their site.  It’ll be apparent why it is good.

Halogen Guides:  Decision Guides for Luxury Real Estate, Private Jets, Yachts, and more…

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One Response to “Better Know An Online Media Company: Halogen Guides (formerly, Helium Report)”

  1. on 17 Dec 2006 at 10:25 pm TropicalSEO

    The Fightin’ Helium!

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