As I wrote about in my Wannabe Domainer post, every type of celebrity wants to be a celebrity in something else. For the last six months, I have been seeing a lot of cross-pollenating between SEO’s and domainers with both sides looking to share and learn the skillset of the other.
This group hugging makes a lot of sense as search and type-in traffic are the most defensible ways to get traffic through your site. If domainers are the land owners, SEO’s are definitely the land developers when it comes to building large, cheap, targeted interent audiences. Where domainers can help SEO’s better understand the value of the land, SEO’s can help domainers solve the problem of content creation across their millions of domains. Hell, blackhat SEO’s have been populating shitty spam sites with database-driven autogenerated content for years (making mounds and mounds of cold hard caysh).
Maybe it’s time to rent a resort on a nice beach somewhere and bring these two camps of really smart Internet entrepreneurs together.
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8 Responses to “SEO’s + Domainers = Internet Superfriends?”
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I wish that was the case, but I am under the impression that some domainers are slightly misinformed. For example, I think that morons typing in the generic dot com of what they are looking for will not continue forever. If I had a serious domain portfolio, which does not have branding potential and its only function was to provide PPC returns; I would be planning my exit strategy now. Maybe revenue has not peaked from PPC traffic but from the moment internet usage saturates, it can only go down hill as people become savvier.
I agree with Jordon, and I’ll bet most domainers have seen a decrease in recent years.
I would much rather see a marriage of SEO and Public Relation 2.0. That’s where the money is.
Mike - I would definitely agree. If you were able to erase any bad press from the internet with a good team of SEO’s, that’d be priceless.
Though, I still think there’s money in domaining. It’s not just the non-savvy that attempt type-ins. They’re an especially good target for the entertainment industry. Think what you could do with thejoker.com or gta.net. People just assume those are associated with the respective franchise and look them up.
But then you move into copyright infringement which is like the domain industries equivalent of black hat seo I assume. The legit domainers all buy generic domain names.
These first three comments from above are from folks who are just lost. Keep drinking the SEO koolaide kids. Leave the generic names and the money to the pros.
http://money.cnn.com/magazines/business2/business2_archive/2007/06/01/100050989/?postversion=2007052205
I don’t want to get into debate about SEO vs. Domainers. I think both traffic models have enough merit for both sides to make a ton of money.
That said, I do think each camp can help the other solve some problems with their models. Domainers would love to be able to develop thousands of domains cheaply and get some real traffic through each site. SEO’s have been doing that for a long time at such a scale. On the other side of the table, I think SEO’s could learn a lot from domainers in terms of tool development and automation at the keyword level.
SEO and Public Relations scares the hell out of me. I’d love for there to be a more efficient conduit on the budgeting and program management sides of that, but I prefer to use SEO to build passive revenue streams than to build around an interactive agency model. Too much money out there to make from the couch than to deal with all agency drama.
Thanks for the comments, all.
I really hope the seo newbie know alls would just go out and buy some decent domains and actually learn something before ruining all the excellent threads attempting to bridge the gap between seo and domaining. Just because you can log-in and comment doesn’t mean you should - the old if you don’t have something positive to say/contribute shout the hell up. How would you know?
Smart folks are learning, the rest standing by watching. Step up and at least try it before you bag the crap out of something so powerful you’d be really kicking yourself for bagging.
Kudo’s for the great post Brian and I agree 100%, it’s going to be an interesting ride for sure!! Happy times for all.
Yea,i quite agree with some of you folks,but disagree on some aspects.Domaining may be coming to an end in terms of the cash but it all depends on trend,because most generic in most profitable niches have been acquired a long time ago,leaving scrap names that dont really profit or with inherent traffic for those just coming in.so the real cash in domaining goes to folks who have generic names or can afford to have generic names.
Regards
Ken
http://www.myebizoffice.com