The Nielsen Norman B2B Website Usability Research from A Corporate SEO’s Viewpoint
Over the last month or so, quite a few of my old clients have asked me for my feedback on the NN/G B2B study. My feedback is generally, “It’s really, really good and I hope you sleep with it under your pillow…but the SEO side of it is pretty bland.”
To be totally fair, it didn’t need to be too forward thinking in terms of SEO. In fact, my experience with the corporate and B2B worlds is that if you gave them an inch in progressive SEO concepts, they’d turn it into a mile of disasters. That was always great for my revenue churn, but it’s hardly the framework for a long, productive relationship.
With that in mind, I’m not going to line item the SEO concepts touched on by Jakob Nielsen & Crew. The 30,000 foot view of everything they said is pretty good. Better than comparable reports from their competitors, in fact. Some of the details sound like classic Google fanboy mix tape material but, again, that’s probably the most responsible information to publish.
If you have any ownership of website design, marketing, or even traffic building at your B2B or corporate internet marketing gig, throw down the $198 for a pretty good read.
