The Paris Hilton Rule: Famous For Being Famous
When you hear the name Paris Hilton, a number of things probably come to mind. “That’s hot!” Little dogs. Nicole Ritchie. The “One Night In Paris” sex tape. Britney Spears acting like a whore with an 15 extra lbs. Brian Urlacher. Paris Latsis. The Simple Life. Nicky Hilton. You see where I’m going with this?
Paris Hilton is famous for being famous…and so is everything around her. This is the kind of mindshare you want your internet projects to generate. This is how you want to leverage the mindshare and authority of your current projects to spin-offs, future projects, or other assets.
The Paris Hilton Rule, Category-Killin’ site concept is part of what I was trying to get at the other day with the Link Ninjas vs. Link Baiters discussion. Creating viral content once is great, but tough. Creating viral content twice is tougher (The Sophomore Slump), but spreads faster once it goes viral. Create viral content three times and I bet you are starting to generate enough mindshare and brand recognition that subsequent viral campaigns are met with very little resistance. You are creating your own Paris Hilton. That’s really hard to do sniping at links like a year 2003 SEO All Star.
Let’s fast forward six months. Your site…let’s call it the Paris Hilton of Mortgages…has eleventy billion links, reputation is fully vested, and you are on your way to authority status. What’s your next move? No, it’s not to add content for the sake of adding content, redesigning the site, or any other such micromanaging waste of bandwidth. We are not running a public service.
If you are Paris Hilton, you launch your next project…like a singing career. Or you launch your sister’s handbag line. Or you give your Mom a TV show. And you probably leak some porn to juice the buzz. Building an audience for that new project…let’s call it The Paris Hilton Refinancing site…was probably 1000% easier than the first one, right? It’s the Paris Hilton rule and it’s hot.
The Paris Hilton Rule is so strong that I bet if I told you that Paris Hilton was entering your market tomorrow, you’d have to react to that…no matter what market you are in. If I told you that Paris had a thousand MBA’s and PhD’s behind her…well, then you’d have a Google. Or a Microsoft. Or a G.E. But that’s the next rule and very few us Competitive Internet Guys want to get off the couch or off the beach and put up that kind of effort.
Social Media Marketing gives us amazing opportunities to efficiently create mindshare and to leverage that mindshare into quicker adoption rates of subsequent projects. I know this sounds funny coming from an SEO, but The Paris Hilton Rule…”famous for being famous”…is one more big step to never needing the search engines again. It’s the ultimate defensibility.
[...] The Paris Hilton Rule: Famous For Being Famous Brian Provost sums up why social media marketing is easier when your web projects are famous for being famous (Tags: viral marketing, social media) [...]
[...] * Paris Hilton Rules - I had to start with that one from Brian. Treat your SEO projects like Paris Hilton and buy a hotel conglomerate. [...]
Can you see Paris Hilton marketing an online Multi-Level Marketing company? I wonder how many have tried to entertain her with this idea?
Mark
shes a whore get over her
Considering her name is one of the most searched terms on the net, I am sure your site is going to get a nice healthy increase in traffic.
Wether or not they want to hear about anything other than One night in Paris…
Nice rule, am going to have to write that one down for later! Much simpler than trying to remember ‘leverage off past success to increase your chances of future success’.
I don’t agree with haters. Sure Paris may not be a great actress or singer. but the fact is she has done a lot to become as famous as she is. True, she may have gotten that way from being a rich party girl however she built her own empire by being herself. She has done so many things to keep herself current and in the spotlight. I’m going to name several things.
Television:
Guest starred on several tv shows including “the oc”, and “george lopez”.
Created a largely successful reality series “The Simple Life” which ran for 5 seasons.
Created “Paris Hiltons my New BFF”.
Is currently working with Ryan Seacrest on a scripted show based on her daily life.
Music:
Recorded an Album that spawned to semi succesful singles “Stars are Blind” and “Nothing In This World” as well as the less successful “Turn it up” “Fightin Over Me” “Jealousy” and “Screwed”
Is currently working on a second album. The first single is also the theme to her mtv reality show and is called “My BFF.”
Movies:
She’s cameoed as herself and characters in several bigger films including “The Cat In The Hat” “Raising Helen” “Zoolander” and “Wonderland” just to name a few.
She’s also starred in several less successful larger roles such as “House of Wax” “Pledge This” “The Hottie and the Nottie” just to name a few.
She just finished filming a musical entitled “REPO the genetic opera”
Fashion:
Paris has modeled for several big names such as “versace”, “guess”, and “tommy hilfiger”
She has also created a line of bra’s, clothing, shoes, handbags, sunglasses, mens and womans fragrances, and dog clothes.
Books:
Paris launched a comical best selling book entitled “Confessions of an Heiress” as comical look into her life.
Her Dog Tinkerbell wrote a sequel which also faired well.
Business:
Paris had a chain of clubs named for her called “Club Paris”
She is the spokeswoman for a canned champagne company.
She helped Diddy headline the “Vote or Die” campaign…(a lot was said about this with her saying she promoted this and then didn’t vote. The reason was she was out of the country during the election, and was unable to vote)
She is involved with several of her family’s hotels also.
She made a parody of herself running for president as a response to John McCain bashing her in an Anti Obama commercial on “Funnyordie.com” and a sequel featuring Martin Sheen. Both were internet sensations!
Scandals:
Theres the sex tape. Which Paris was infuriated about, and sued Rick Soloman so that all proceeds for “One Night In Paris” went not to him, but to the American Cancer Society.
There’s the hacked sidekick, which pissed off most of hollywood.
Theres of course the jail stint. Which helped make her the most talked about woman in the world during her sentence. She also made major money telling her story to “Larry King Live”
Her alledged “Racism” and “Homophobia” even though we know she has a ton of “african american” and “gay” friends.
Her fued with Nicole Richie (never confirmed but reportedly dealt with Nicole showing Paris’ sex tape at a party)
The time “ParisExposed” launched, and revealed several not so good things about Paris.
And finally her several relationships “Stavros Niarchos, Paris Latsis, Benji Madden, Rick Solomen”
Causes:
Paris is set to visit the troops over in Iraq during the summer of 2009.
Paris is also set to visit Rwanda in November 2009.
She is an active member of “PETA”.
She is an active donator to causes such as “breast cancer” and “the american cancer society”
Upcoming Year:
New Cd
New Movie
New Tv Show
Visiting Troops
Visiting Rwanda