We Know Who the Godfather of Search Is…But Who Is “The Logo?”
Shoemoney recently held a poll asking, “Who is the Godfather of Search?” Of course, Danny Sullivan won by a country mile. Danny had more votes than everyone else combined and that ain’t too shabby when two of the other options were the founders of a little search engine named Google. It is my personal opinion that each of us practicing search marketers should wake up, shower, caffeinate, and then Paypal $10 of gratitude to Danny Sullivan . Each and every day. He’s that valuable to our community. But, with all due respect, Danny wouldn’t be my first choice of hires to actually rank something.
This leads to the question…”Who is the SEO Logo?”. For those of you who don’t know what I’m referring to, look at the NBA Logo. That is actually the likeness of one Jerry West…Mr. Clutch. There are very few who played, taught, and managed in professional sports as well as Jerry West. Hell, he won the NBA Finals MVP while he was on the losing team. There is one person like that in the SEO world and he’d be the first person I tried to hire if I wanted to build an SEO franchise. Our “logo” is Greg Boser.
Look, I think we all like to think we are “Awesomest (it’s a word in SoCal beach communities). SEO. Evah.” and can get the job done. Most of us do and we can hold our own in the competitive stuff. But if God appeared to me and said, “Rank for [viagra] in 30 days or I will kill your dog”, I call Greg and throw a bunch of money at him rather than getting behind the steering wheel myself. Dude has been getting it done for a long, long time and we could all learn a few operational things or eighty from him.
I think it also merits question why my God is so spiteful.
A very, very close runner up as “The Logo”, in my mind, is one David Naylor. Anyways, if somebody can Photoshop a picture of Greg’s dome or a gorilla into the blue/white/red NBA style logo, you’d probably get some good links.
